This is New Zealand’s national Rugby team, nicknamed the All Blacks. The faced off against the French team in the World cup this year. The ritual they like to do before games is called the "Haka." This is a traditional Maori war dance from New Zealand where they beat their chests and scream loud. They do this for the intimidation factor.
Usually I would say this doesn't effect the other team to much because it's Rugby. The players know what they are getting into before the game. They were playing France in this game though. We all know that is a whole new story. I'm sure one or two of the French wet their pants.
New Zealand went on to beat France by 1 point. The intimidation factor must have worked.