When you watch the video you will see that he sniffs his cup six strait times. This begs the question what was he sniffing at? I came up with three likely answers.
1. This was right after he fumbled the ball and he tortures himself by smelling poo.
2. He was feeling a little down so he did a line of coke.
3. Ochocinco gave him some old tainted Gatorade because he was mad he didn't catch any balls.
Actual Answer is Ammonia (Brady confirmed back in January that he sniffs ammonia as a pick me up which is not against NFL rules.)
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